The Indian Ocean Tourism Organization (IOTO) shared millenium vision is that every country around the Indian Ocean Rim will optimise its tourism potential in a sustainable manner to gehe benefit of all its people. Within this shared vision IOTO's mission is to enhance and add value to the tourism initiatives of its membership base, particulary with regard to intra and interregional marketing and strategic issues of common interest and mutual benefit to stakeholders in the region - thereby contributing to the enhancement of co-operation and sustainable tourism development. IOTO appreciates the fact that every destination has its own unique tourism products, immage (branding), strategies and structure. IOTO will therefore at all time strive to complement and to enhance destination-specific and private sector initiatives.
Indian Ocean Tourism Organization (IOTO)
- Category: Endorsing Organisations